Introduction:

Coupon ads is a relatively unknown feature to brands and marketers trying to capture the Chinese market. After image and video ads, coupon ads is the third type of Moments ads introduced by WeChat this year. This new addition supports text, images, videos, and allows users to collect, redeem and share coupon from WeChat.

User Tagging:

By accurately targeting users based on their interests and interactions, coupon ads provide the best returns for the time and money invested.

Social Sharing:

Social sharing allows a user to collect coupons and use it not only for himself/herself, but also share it with friends on WeChat. This way, brands can take advantage of the social sharing feature and reach a wider audience on WeChat.

How does it Work?

1.Coupon ads will be displayed on the user’s moments feed. When a user clicks on “get coupon”, he/she will be redirected to the coupon page from where the coupon can be collected.

2. Collected coupons as well as coupons shared by friends, will be saved in the user’s WeChat account. They will be saved under the Cards and Offers section under the Me tab.

3. The user can show the QR codes from these coupons at the specified outlets to redeem them.