How to optimize your WordPress site access speed (1)

Why does the access speed matter so much?

Studies have shown that from 2000 to 2016, the average concentration of human concentration has dropped from 12 seconds to 7 seconds. What does this mean for a webmaster? This means you have little time to show your content to users and convince them to stay on your site.

A slower loading site means that the user is likely to close the page before the page even loads.

According to StrangeLoop’s case study of Amazon, Google and other large websites, a page load time delay of 1 second would lose 7% conversion rate, page views decreased by 11% and customer satisfaction decreased by 16%.

Most importantly, Google and other search engines have begun to punish slower sites by lowering their rankings in search results, meaning that slower sites get less traffic through search engines.

In general, if you want to get more traffic, subscribers and more. Then you have to speed your website up!

How to check the loading speed of your website?

WP newbies often feel that their website loading speed is acceptable. But in fact it might just be fast on their own computers. This is a huge mistake!

Since you often visit your own website. Modern browsers, such as Chrome, store your website in the cache. When you start typing in the URL, it will automatically be preloaded in the background, so your website appears to be loaded in a flash.

However, the first time a regular user visits your site, they may not have the same experience as you. In fact, users in different regions may have completely different experiences. So we recommend that you use tools to test the speed of your website, such as Pingdom.

Pingdom is a free online tool that can be used to test website access speeds in different regions.

After testing the speed of your website, you might wonder what speed should your website reach? The best page loading speed is within 2 seconds. If you can do it faster, then of course it’s better. if every place is speed up to tens of milliseconds, and it may add up to half a second or a second.

What is the reason why the website appears to be slow?

Your speed test report may have a lot of suggestions for improvement. But most of them are technical descriptions that may be difficult for beginners to understand. But understanding what is causing the site to slow down is critical for improving site performance and making smarter long-term decisions.

The primary reasons for slow access to WordPress sites are the following:

  • Web Hosting – If your host is configured incorrectly, it may have an impact on website speed.
  • WordPress Configuration – If your WordPress site isn’t configured to enable caching. Too much server load can cause the site to slow down or even crash.
  • Page size – mainly unoptimized images
  • Bad plugins – If you use a plugin with very poor code quality, it will obviously slow down your website.
  • External scripts – External scripts like ads, font loaders, etc, can also have a huge impact on the performance of your website.

So, now that you know the reason why the website is slow to visit, let’s take a look at how to speed up the website from different aspects in our following blogs.